Wednesday, January 13, 2021
The indefatigable and Grand Commander, the Omà Anibe Ajobe1 of Igala Kingdom (Yaraweeee) Chief Ahmed Attah All Progressive Congress Kogi east Zonal Chairman & National Chairman North Central Initiative for GYB2PYB 2023 today, inauguarated Kogi state Chapter in Lokoja.
With him were two national executives Head of Media & Strategy David Alfred-Dogwo and Head of Protocol Dr. Julius Atabor respectively. Also, were Comrade Isa Onimisi Babangida Senior Special Assistant to His Excellency Executive Governor of Kogi State. Five stakeholders each, from 21 local government areas were also in attendance.
In its mandate, the Local Government Coordinators were charged to inaugurate ward executives in no distant time. It was also revealed that all other associations in Kogi state, the other 5 states in the North central zone including FCT having same interest is expected to register under this umbrella.
You will recall that the journey to compel the Executive Governor of Kogi State Alhaji Yahaya Bello started late last year.
At national, we have been in touch with numerous Activists who are the ‘foot soldiers‘ that are loyal to the cause. We are also talking with some political consultants and pollster for advise on virtually all of the future activities from research to field strategy.
Besides the level reached in our ongoing physical consultation across 6 zones of the federation including FCT, words of mouth has moved to the web. From thoroughfares unique storytelling, content syndication and social engagement, we are already creating brand activated awareness campaigns to engage the people, community influencers, and opposition audience. Building communities and conversations around topics that people care about.
This has provided our brand partners with opportunities to reach out to, engage with, and build relationships with potential ambassadors.
Millions of impressions, opportunities for Alhaji Yahaya Bello sales, and the chance to be seen as a go-to resource has multiply tremendously in our space.
°Here Are Some Examples Of Recent Campaign Achievements Along With A Taste Of Our Secret Political Campaign Sauce In Growing Brand Awareness And Generation of Impressions.
No 1. LOCAL CAMPAIGN PENETRATION STRATEGY
A two month long campaign awareness has been created; promoting Super Bowl inspired party ideas such as: branded articles, street posters and flier recipes, parks/one-on-one conversations, and other related entertaining and political trivia themed stories. This contents was distributed through the middle belt region and environ, social media feeds, bloggers, and syndicated online publications, in order to spark conversation, and drive participant involvements, leading up to a themed facebook/twitter political party to conclude the campaign.
Results:
We have built up to the chat and generated roughly 5 million impressions on the days of the chat alone, with additional 12 million impressions during hour long hosted events. Over seven sponsors rose promising post/comment sharing giveaways, ultimately leading to over 4, 500 tweets, 500, 000+ accounts reached, and over 42 million impressions generated through the hashtag.
Total reach: Over 55 million Nigerians and impressions.
No. 2. GROWTH DISTRIBUTION OF CAMPAIGN MESSAGES OF NATIONAL BRAND TO THE NORTH AND SOUTH
Our Interactive team organized a brand on-line awareness campaign in the Northern and the Southern Nigeria, utilizing creative content and strategic social media accounts that released seasonally inspired recipes and promote the brand across targeted industry professionals’ social media accounts.
Once content campaigns were live, our team in those designated zones then worked to secure key event placement with industry professionals using the garnish as a required ingredient in a bartender political competition. Creative awareness campaign recipe development and photography was then distributed online, industry email newsletter feeds, distributor email lists, and social media accounts of other members.
Result:
Within four weeks, the campaign product in the North and South was contacted and picked up for distribution by, one of the largest political campaign expert. Our campaign product is now on the menu in a number of major hotel bars, and has achieved national recognition within this category.
Thank you all!
DAVID ALFRED-DOGWO
Head, Directorate of Media & Strategy
davidalfreddogwo@@rocketmail.com
+234 803 4768 404
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