joshua
We wish to inform the general public that the Chairman Hon. Ahmed Attah announced today the launch of a new corporate brand identity, name and tagline of his Yahaya Bello Presidential Campaign Support Group. The North Central Initiative will now be known as NIGERIAN YOUTH INITIATIVE. Among the change will be its logo and domain name. However, its motto remains “For Good Governance” with a new tagline: PYB4NIGERIA
This decision was made during the National Executive Council (NEC) Meeting held today in Lokoja. The new name has since been registered for legitimate operations.
According to the Chairman, the launch of the new brand and Identity Change reflects the evolving expansion into new campaign lines beyong North central to the 36 states of the federation including the FCT.
He told press men today that changing the name, was the optimal decision. He however note that though, the reputation and equity built under its previous identity is a valuable asset, but no longer accurately reflected the organization’s complex array of outreach services. That the new naming effectively addresses national image.
He note further that the rebranding is part of the organization’s strategy to evolve its campaign and create a foundation for new opportunities.
The organization underwent a strategic reorganization early last week to better leverage its goals; it has moved its corporate headquarters from Nassarawa to Abuja (NC) with branches to be opened soon in the NE, NW, SE, SS to increase available service space for participants and centralize operations; the decion also adopted Grassroots Penetration Recovery, an innovative new approch and research to enhance participatory outcomes; and is actively exploring new lines of high profile contacts in the six (6) geopolitical zones to party leaders and oppositions.
All State Executives, handlers of electronic and print media as well as the general public are to take note of this changes and apply them in their operations effective at once.
Signed:
ALFRED D. DOGWO
Head, Directorate of Media & Strategy
Yahaya Bello Presidential Campaign Organization
davidalfreddogwo@rocketmail.com
+2348034768404
